21st Century Libraries: Hard Data, Shrewd Investments
The ways libraries provide access to content are shifting due to advancements in technology and information. Alongside this, patrons increasingly request more content that complements primary research. With limited funding, librarians often find it difficult to provide all the content researchers, faculty and students would like at the level expected today. And when librarians do spend money on content, it can be a risky proposition due to a lack of good insight into actual end user needs.
In early December Information Today and Elsevier held a webinar that explored how libraries use data to estimate demand and deliver the content that patrons need. Drawing a parallel to the advertising industry, speakers showed that libraries are evolving to take advantage of new methods and creating libraries that best serve their institution's goals.
Richard T. Kaser
Information Today, Inc.
Dean and Director
University of Denver Libraries
Collection Development Analysis & Support Librarian
Columbia University Libraries